Munster Goes New Age as 40% Turn to Yoga & Mindfulness in Recent Months

Technology provides key role in getting people more active and motivated


Key survey findings:

  • 40% of people in Munster have an increased interest in yoga and mindfulness
  • Yoga saw a 318% increase in men taking it up when compared to figures at the start of the year
  • 33% of women introduced yoga into their routine
  • 56% of people in Munster have dedicated more time to their wellbeing through forms of exercise
  • 18% of people in Munster track all their health data on their smartphone and 14% use their smart watch to track their fitness
  • 25% of people in Munster feel more confident working out at home than they did previously in the gym or outside.


A new survey of more than 2000 Irish adults has revealed Munster’s new found love affair of Yoga and Mindfulness, with 40% having an increased interest in the activities as a way to keep fit and stay mentally positive in recent months. The survey, undertaken by One Poll and commissioned by Samsung, looked at how people were spending their time over the past few months and how their relationship with technology has become even more important in their day to day lives.


Yoga for the masses

Since restrictions were introduced earlier this year, over half (56%) of Munster dedicated more time to their wellbeing through forms of exercise. Yoga appealed to men across the country which saw an increase of 318% taking up the leading wellbeing exercise, with a 33% increase for women introducing it into their routine. For those that are new to mindfulness, the free Samsung Health app has a dedicated “Mindfulness” section, which gives users the opportunity to relax the body, mind and soul. Including powerful meditation tools that help relieve stress throughout your day, the Samsung Health app’s tailored content allows users to get the most out of mindfulness in their daily routines. Along with Yoga, running and walking were the three most popular hobbies.


Technology’s Role is Key

Technology has also played a key role in getting people in Munster active with a quarter (25%) of Munster people surveyed now tracking step counts more than they were at the start of the year. 18% of the respondents in Munster tracked all their health data on their smartphone while 14% opted to use their smart watch to track their fitness over the same period. Smart devices such as the Galaxy Watch Active 2 are designed to keep users motivated in their regular routines. Coupled with apps like Samsung Health these devices assist to facilitate users achieving their personalised targets as well as receiving expert advice, workout inspiration and competing with friends, all from the ease of their phone or smartwatch.



Let’s Take This Online

It’s no surprise that online fitness classes have become extremely popular in recent times, with 13% of people in Munster tuning in via their smartphones, while another 14% tried the new routines on their device. Samsung Health’s collection of videos from expert coaches offer programmes such as stretching, weight loss and endurance training to allow users workout effectively, whether it’s at home or on the go.


Upping The Exercise Ante

With more free time on everyone’s hands, the country has used this to their advantage with an increase in time exercised every week. Before March this year, respondents on average were doing 3 hours and 57 minutes of exercise per week, which has increased by 12% to 4 hours and 25 minutes. This increase has largely been driven by women, as they have increased their weekly time spent exercising by 19%, adding an impressive extra 41 minutes of exercise into their usual routines. Men have also seen an increase, and while not as impressive as their female counterparts, they have added 14 minutes to their weekly exercise.


Despite embarking upon new fitness regimes while being pushed outside of comfort zones, 22% of people in Munster are surprisingly feeling more motivated to exercise now than they did before the restrictions were introduced. 41% intend to continue to exercise at home. A quarter (25%) of all respondents in Munster feel more confident working out at home than they did previously in the gym or outside. With the help of innovative apps such as Samsung Health, creating a simple and effective approach to exercise has never been easier. While the future of fitness remains to be seen, the statistics prove that there is an appetite for exercise, be it using at home workouts and or getting back to the gym.

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