Cashel Palace Attend Launch Of Tourism Ireland’s 2025 Plan

PIC SHOWS: Karen Fleming, Cashel Palace Hotel; Elizabeth McCooey, Aqua Terra Boat Tours; Aidan Power, Tourism Ireland; and Olivia Frawley, Dromoland Castle, at the launch of Tourism Ireland’s 2025 marketing plans in Dublin.
Pic – Damien Eagers
Tourism Ireland have released their plans to showcase Ireland as a tourist destination in 2025. Their 2025 marketing plan was launched at an event attended by 500 industry leaders including The Cashel Palace.
Located in the bustling town of Cashel, The Cashel Palace hotel offers a high-end luxury experience. Dining at The Cashel Palace, visitors will be treated to the best of local food. Based in the centre of Cashel, visitors to The Cashel Palace will be able to explore the town, which offers many different shopping options. History lovers will also be able to visit the famous Rock of Cashel and learn about its fascinating history.
As part of their plan for 2025, Tourism Ireland will invest time and energy into 13 overseas target areas to attract visitors to Ireland. A new initiative developed for tourism in Ireland in 2025 is ‘Slow Tourism Month’. This is designed to facilitate tours by bus and train negating the need for a car. This allows the visitor to fully immerse themselves in the community and take the time to explore different areas they wouldn’t normally see travelling by car.
Speaking about the launch of Tourism Ireland’s 2025 plan, Alice Mansergh, Chief Executive of Tourism Ireland said: “Overseas tourism to the island of Ireland delivered an estimated €7 billion in revenue in 2024 – up over +10% on 2023 – and, importantly, helped to sustain around 300,000 jobs. We’re ambitious to support growth for local businesses, economies and communities and our target is to grow overseas visitor spend to €9 billion by 2030.
“In any industry there are risks to mitigate and tourism is no different. This year, we will need to take account of the added step that the introduction of the UK’s Electronic Travel Authorisation (ETA) scheme will bring for visitors to Northern Ireland. The passenger cap at Dublin Airport is top of mind and its review will be vital for tourism.
“However, there is also enormous potential ahead and we are ambitious for growth. In 2025, we will focus on increasing the value of overseas tourism, sustainably supporting economies, communities and the environment – and will do so by inspiring overseas visitors and strengthening strategic partnerships.
“We will be launching a new campaign across 13+ overseas markets to elevate ‘brand Ireland’ and win hearts, minds and trips. We will be collaborating with air and sea carrier partners to support demand for routes that are viable to the regions. With 80% of visitors researching and booking trips online, we will be sharing daily inspiration with our 7.5 million followers on social media and supporting 10 million deep research visits on our website, increasingly optimised for AI. Working with broadcasters around the world, we look forward to TV and streaming shows featuring reasons to visit that will air to key audiences. Sporting moments like The Open at Royal Portrush and the Aer Lingus College Football Classic present key opportunities, with promotional programmes already under way. Festivals create additional moments to spotlight, as we win holidays from overseas visitors to grow the benefits of tourism across the year.”