Free Training Opportunity for Tourism Businesses in Tipperary

The Pandemic has meant that the entire tourism sector in Ireland has had to re-invent itself, given the dramatic and sudden absence of foreign travellers and coach tourism. In response, Tipperary Tourism, the business membership organisation supported by Tipperary County Council, has been bringing tourism and hospitality businesses from right around the county together on a series of weekly online trainings and mastermind sessions.

Free Training Opportunity for Tourism Businesses in Tipperary

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The specially-commissioned programme is entitled “Re-imagining Tourism in Tipperary”. According to Marie Phelan, Tourism Development Officer with Tipperary County Council, the programme has two key elements. “Firstly, the programme provides practical and up-to-the-minute training to help individual businesses work through and alongside the pandemic as advice and guidance is published Secondly, it creates a space for networking and collaboration within the industry and between businesses and supporting agencies. We have been working together to share ideas and re-position the tourism offering leveraging all possible benefits from local and national marketing campaigns to appeal to the domestic market.”

The programme is delivered by Irish company, The Tourism Space. Its Director, Tina O’Dwyer, is an international tourism consultant and has worked with many visitor destinations in helping them in areas such as vision, marketing, sustainability, and profitability. “The Tipperary tourism network has engaged very positively with the programme. The online discussions between the members have been greatly valued by the businesses. They are reassured that they are not in this pandemic alone, feel they have a support network and appreciate the wonderful product that Tipperary has to offer. Working together, the core messages around Scenery, Heritage, Food and Accommodation coupled with the easy access via motorway from all sides of Ireland can be amplified. Tipperary offers numerous walking, cycling and outdoor activities to people that have been affected by lockdown since March” according to Ms. O’Dwyer. “We’ve noticed the great sense of pride in Tipperary Tourism grow stronger over the course of the programme” she added.

Sinead Cahalan, Tourism Marketing Officer of Tipperary County Council, strongly urges all tourism businesses in the county to join the programme: “Many of the benefits that have come from the collaboration among the businesses is the fact that they are now packaging and marketing together. Putting out a clear message to the thousands of Irish people that have decided to holiday in Ireland this year that Tipperary is a county well worth discovering is one of our top priorities.”

Niall Heenan of Fuschia Lane Cottages has been one of the participants on the programme. “Being part of the Reimaging Tourism in Tipperary Programme has been a vital element in our efforts to respond to the changing circumstances we found ourselves in this season. Having the expert input from Tina and the other facilitators, coupled with the sense of an entire County Tipperary Tourism sector all working and learning together, really helped motivate and encourage us during these times. I would really recommend anyone with any involvement in tourism in Tipperary to be part of this initiative. As someone involved in this sector for over 20 years, I can genuinely state that it is one of the best things to happen for tourism in the county.”

Sinead Cash of Bailey’s of Cashel concurs, saying “I have found the Re-Imaging Tipperary course a very informative, productive space where people from all types of business backgrounds come together to work, share and promote each other in these challenging times.”

The programme resumes on 7th September at 11am. Businesses can register on All tourism businesses are encouraged to join and work together as a destination to promote the Premier County. This initiative is proudly supported by Tipperary County Council and Tipperary Local Enterprise Office.

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