Spotlight on Rock of Cashel in Canada
Tourism Ireland and Aer Lingus are partnering with The Citadel Theatre in Edmonton (Alberta), to target audiences of the musical Once, which is running there right now. Window clings on the theatre feature a display of Irish images, including the Rock of Cashel, designed to encourage theatre-goers to continue their journey of Irish music and culture in Ireland. As well as the window displays, the promotion
Window cling featuring the Rock of Cashel at the Citadel Theatre in Edmonton, Alberta.
includes a competition for audiences to win a trip to Ireland; social media activity; and articles in the Edmonton Journal (daily newspaper) and advertising on EdmontonJournal.com.
