Starring role for Rock of Cashel in new Tourism Ireland campaign in Australia

Cathay Pacific will launch its new flight from Hong Kong to Dublin in June. Tourism Ireland in Sydney has teamed up with Cathay Pacific, rolling out a campaign to highlight this new flight option for Australian holidaymakers wishing to visit Ireland in 2018 and 2019.

The campaign, which will run until the end of April, includes online advertising on popular websites – featuring an attractive image of the Rock of Cashel, articles on the popular site, as well as extensive social activity – promoting a good value fare on the new service to Dublin from Australia, via Hong Kong. With flights four times per week and morning arrivals, the message for Australian holidaymakers is “Wake up Fresh in Ireland”.

Starring role for Rock of Cashel in new Tourism Ireland campaign in Australia

We are delighted to partner with Cathay Pacific, to maximise the promotion of its new service from Australia via Hong Kong and help grow tourist numbers to Tipperary and Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism,” said Sofia Hansson, Tourism Ireland’s Manager Australia & New Zealand. “Our aim is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018 or 2019 and to remind them that it is now easier to get to Ireland, with more flight options than ever before.

“In 2017, we welcomed around 208,000 visitors from Australia and New Zealand to the island of Ireland, an increase of +2% on 2017. Tourism Irleand has an extensive programme of promotions under way again this year, to ensure that success continues.”

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