Ten Red-Hot Tips To Promote Your Business – New Book by Ellen Gunning

Who could better placed than Ellen Gunning MA, MIAPR, FPRII, NUJ, director of Irish Academy of Public Relations to advise small and medium-sized business on the best PR techniques and how to use them?

Ellen Gunning advises small and medium sized businesses on Ten Red-Hot Tips to promote their businessIn Ten Red-Hot Tips Ellen cuts through the jargon to provide the reader with the techniques to create the ‘angles’ that will interest the media. Ten Red-Hot Tips also outlines the importance of creative thinking, persistence, and knowledge of the market in which you are operating, and devoting time to learning and applying the techniques.

Ten Red-Hot Tips has easy-to-understand information on press releases, third-party endorsements, press receptions, photo calls, sponsorship, newsletters and e-zines, entertainment opportunities, exhibitions, conferences, and social media.

As not every business will need to use all the PR tools, Ellen provides a case study for each chapter so that the reader can get a clear indication of how each PR tool works.  Case studies are from a wide range of businesses including the Irish Independent, Newbridge Silverware, The Butler’s Pantry, Action Coach and Media HQ.

Ten Red-Hot Tips published by Mercier Press is available nationwide. RRP €12.99.

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