Food Academy Start Programme for new and early-stage food business owners

Commencing: Monday 27th January  

Duration: 6 weeks

Concluding: Wednesday 2nd April  

Trainer: James Burke & Associates

Time: 9.00 am – 1.00 pm

Venue: Horse and Jockey Hotel Thurles


  Information Evening in the Horse and Jockey, Thurles on Wednesday January 15th at 6.30pm.

Bord Bia, SuperValu and the County Enterprise Boards have joined forces on a new initiative to provide a consistent level of food marketing knowledge to new and early-stage food business owners. For the first time, food business start ups regardless of their location will have access to a standardized programme of supports throughout the country. The programme, which will be delivered through workshop style training, and supported by SuperValu in the context of retail expertise and providing a route to market, is designed to guide companies from start-up to their first retail listing.


The Food Academy Start programme is primarily targeted at start-up food businesses and current County Enterprise Board clients.

The programme will run over 6 weeks, dates and workshop modules are detailed below and it is proposed that they will commence at 9.00am and finish at 1.00pm.

Module 1 Jan 27: Market Background

Module 2 Feb 14: Understanding the consumer
Module 3 Feb 20: Finance and Pricing
Module 4 Mar 5: New Product Development
Module 5 Mar 19: Growing Sales

Module 6 Apr 2: Branding and Packaging Design

Participants will also receive 2 x two hour one to one confidential mentoring sessions. The cost of participating on the programme will be €50.00 per business. Places will be allocated strictly on a first come first served basis.


For further information contact:
The Tipperary North County Enterprise Board, Connolly Street, Nenagh, Co. Tipperary.
Tel:  067-33086, Web:, E-mail., Book a place at

The Tipperary South County Enterprise Board, Ballingarrane House, Cahir Road, Clonmel, Co.Tipperary
Tel:  052 6129466, Web:, E-mail.

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