Targeting German holidaymakers for Tipperary and Ireland

A leading journalist, representing the German Press Agency (dpa – Deutche Presse-Agentur), one of the world’s foremost news agencies, visited Co Tipperary last week. Invited to visit by Tourism Ireland in Frankfurt, Ms Daniela David was here to sample the fantastic equestrian experience on offer in this part of Ireland, for a feature story she is planning on writing on equestrian holidays in Ireland.


As part of her action-packed itinerary – designed by Fáilte Ireland – Ms David enjoyed a trek and afternoon tea at theCrossogue Equestrian Centre, near Thurles.


German journalist Daniela David, enjoying a trek during her fact-finding visit; she is in Ireland as a guest of Tourism Ireland.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted to welcome Ms David to Co Tipperary and Ireland. She has been really impressed by our wonderful equestrian product, as well as by the wonderful scenery and the friendliness of the people she met. Fact-finding visits like this are a very important element of our overall programme of promotions, helping us to spread the word about holidays in Ireland through the media in Germany.


Germany is one of Ireland’s ‘top four’ markets for overseas tourism and the outlook for 2013 is positive, with the latest CSO figures for the high season months of July-September showing growth of almost +7%, when compared with the same three-month period in 2012. Tourism Ireland is rolling out its autumn campaign right now in Germany to keep this momentum going – targeting late-season travellers and highlighting what makes a holiday here unique and truly memorable.”

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