Chinese Tour Operators Stop Off in Cashel

Nine leading tour operators from China stopped off in Cashel on Friday (11 October), after attending a B2B tourism workshop in Belfast last week.


Carefully selected and invited here by Tourism Ireland, the group got toexperience at first-hand some of the many things to see and do for Chinese holidaymakers visiting Ireland – including a guided tour of the Rock of Cashel.


Brenda He, Tourism Ireland China, said: “Visits such as this for

Chinese tour operators with Rachel Ren, Tourism Ireland (standing, left) and tour guide Min Lin Siew (standing, right).

influential tour operators are extremely important, to showcase the variety of things to see and do here and the rich heritage and culture of places like the Rock of Cashel. Our aim is to increase awareness of the destination among the tour operators, to help secure a greater share of the Chinese tourism market for this part of Ireland.


“While the majority of our overseas visitors come from GB, North America and Mainland Europe, it is important that we expand our focus and look outside these markets for new opportunities. And while visitor numbers from markets like China are small right now, when compared to our more established tourism markets, it is important to remember that visitors from long-haul markets spend more than the average visitor and typically stay longer than visitors from closer to home.”
Tourism Ireland’s busy programme of activity to grow tourism from China involves co-operative campaigns with airlines and influential tour operators to ensure Ireland features prominently in their itineraries and travel brochures; familiarisation visits for Chinese travel agents and tour operators to Ireland; as well as working closely with travel and lifestyle journalists, to ensure the island of Ireland feature extensively in the media in China.

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