Indian Focus on Cashel and CO Tipperary

Cashel is set to be the focus of a programme on a popular business news TV station in India, called ET Now. The programme’s presenter, Kamiya Verma, was invited to film here by Tourism Ireland and followed an itinerary devised by Fáilte Ireland. Whilst in Ireland, Kamiya enjoyed a guided tour of the Rock of Cashel.


Huzan Fraser, Tourism Ireland India, said: “We are delighted that ET Now has chosen to film in Ireland. It is a wonderful opportunity to highlight Cashel and Co Tipperary to a huge audience in India. Television and film are recognised as strong influencers for 

Kamiya Verma, presenter on ET Now, a popular business news TV channel in India, with tour guide Mia Craig (right).

prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting our tourism product in India.”

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