A Taste Of Tipperary At BBC Good Food Show In Birmingham

Michael Wilkinson, Tipperary Tourism (right), with Margaret Mellor, Tourism Ireland, at the BBC Good Food Show in Birmingham

Food producers and tourism operators from across the island of Ireland flew the flag for Irish food recently, on the Tourism Ireland stand at the BBC Good Food Show in Birmingham. On the stand were members of Good Food Ireland, hotels, b+bs and guesthouses, food producers and restaurants, all representing some of the very best of Ireland and our culinary produce.

Attracting approximately 80,000 food-loving visitors, the Good Food Show is the largest consumer food and drink exhibition in Great Britain. This is Tourism Ireland’s eleventh year attending the show, helping to raise awareness of the island of Ireland as a superb food tourism destination. ‘Great Value Eating’ has been a key focus of Tourism Ireland’s promotional campaigns in GB in recent years, with the island of Ireland becoming increasingly known for its high quality, natural produce and the fine ingredients that are used to create both traditional and innovative dishes.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said:”Food is a very important element of the tourism experience and the island of Ireland is increasingly becoming known for its high quality cuisine. Promotions such as the BBC Good Food Show in Birmingham help us to raise awareness of Ireland as a premier holiday destination with an outstanding food product, by ensuring that potential holidaymakers who visit our stand get to experience at first-hand the passion of local producers for sourcing, using and promoting Irish produce.

“The positive performance from Great Britain, our largest and most important tourism market, which has shown growth of over +5% for the first ten months of the year, is an encouraging basis on which Tourism Ireland, together with our industry partners, will build in 2012, working to win business and keep the island of Ireland ‘top of mind’ with the British consumer.”

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