The All-New Seat Arona: Modern Urban Character

The all-new SEAT Arona is here. The last SEAT creation made its first appearance during a media event in Barcelona, in front of 250 international journalists. The all-new SEAT Arona will make its public debut at the Frankfurt International Motorshow in September and will arrive in Irish shores this November.

The all-new SEAT Arona is the Spanish brand’s third new model release in 2017, after the upgraded Leon and the all-new Ibiza. This is yet another addition to the SEAT range in its biggest product offensive ever, which also includes the Ateca and the upcoming large size SUV that will be released in 2018. The all-new SEAT Arona sits neatly within the SUV range as the younger brother in the family, in an outstanding and bright way, that combines the advantages of its compact dimensions in the city with its crossover attributes to get out of the city and go even further. The SEAT Arona is elegant, spacious, practical and comfortable both in the normal Monday to Friday working week and adventurous, robust, sporty and efficient at the weekend. All of this is combined with applied safety and connectivity technology that is only seen in higher segments of the market, plus SEAT’s undoubtable attractive and distinct design without failing to mention a huge amount of personalisation options as well as the sports DNA dynamism and finesse of the Spanish brand. The Arona, manufactured exclusively in Martorell will play a key role for SEAT, strengthening the brand and increasing sales.

“We at SEAT are very persistent. With our biggest product offensive, by the time the Large SUV reaches the market, SEAT will have launched, in average, a new vehicle every six months in two and a half years. SEAT has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona. These investments are a part of the total investment of 3.3 billion euros for the 2015-2019 period”, says Luca de Meo, President of SEAT. “The commercial launch of the new Ibiza is taking place this very month, and Arona will be premiered at the Frankfurt Motorshow”.

The all-new SEAT Arona is the SEAT’s first model in the A0 compact crossover segment, which is the fastest growing segment in Ireland.

Always ready for an adventure
The all-new SEAT Arona has all of the driving assistance and infotainment systems you know and love from other SEAT models, such as Front Assist, Adaptive Cruise Control, Hill Hold control, Fatigue Detection, Rain and Headlight Sensors, Multi-Collision Brake, Keyless Entry and Start System, precise and high-quality rear camera, premium 8″ black panel touchscreen, and wireless charger with GSM signal amplifier. The Arona also offers an optional Rear Traffic Alert, Blind Spot Detection and the Park Assistance System, which works for both parallel and angle parking.

MQB A0 Platform
The key for the major improvement in roominess and dynamic behaviour is the latest technology from the Volkswagen Group, the MQB platform (Modular Quer Baukasten). The MQB A0 platform allows higher manufacturing flexibility, more robust implementation and different models with different body types within the same segment. Also different wheelbase configurations can be achieved within the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line 1 at the Martorell factory to the new MQB A0 platform, allowing SEAT to be the first company of the Volkswagen group to use this technology.

Fully connected and with its own style
In terms of connectivity, Arona features Apple Car Play, Android Auto and Mirror Link. And in the sound department, the new SEAT Arona features optional BeatsAudio with 6 premium speakers, a 300W 8-channel amplifier and a subwoofer in the boot.

Like the Leon, Ateca and Ibiza, the all-new SEAT Arona offers S, SE, FR & Xcellence trims. The dual-coloured (red and white) ambient indoor LED light and dual-zone climate control with an aircare filter are also available on the Arona, while at the front of the car, the triangular headlights with its attractive colour and excellent luminance make the new Arona instantly recognisable. At the back the tail lamps are also LED and they provide extra visual width thanks to their double tail lamps. The FR trim includes dual-mode suspension, and the SEAT Drive Profile with four modes: Normal, Sport, Eco and Individual. To simplify the process of outfitting the new SEAT Arona, the optional equipment is grouped into packages.

The perfect companion
Strength nowadays lies in efficiency and reliability. All of the engines available in the new SEAT Arona range have direct injection, a Turbocharger, and feature an automatic stop & start system. There are three different petrol engines to choose from, all with an aluminium block. The first is the 3-cylinder, 95 PS 1.0 TSI, which is linked to a five-speed manual gearbox. Next we have this same engine but in a 115 PS version, which comes with a six-speed manual gearbox or the dual-clutch seven-speed DSG transmission. The third is the new four-cylinder, 150 PS TSI with active cylinder disconnection technology, which is exclusive to the FR trim and is connected to a six-speed manual gearbox. As for diesel options, the efficient and reliable 1.6 TDI will be available with 95 and 115 PS. The 95 PS version can be paired with a five-speed manual transmission or the seven-speed DSG, and the 115 PS with a six-speed gearbox.

Neil Dalton, Head of Marketing and Product at SEAT Ireland, said “We are excited to be bringing the all-new SEAT Arona to Ireland in November. Our SUV range is proving to be very popular, and the Arona is the perfect complement to the Ateca which is continuing to get a phenomenal reaction from Irish drivers. So far this year we have seen fantastic sales results across the board at SEAT Ireland and the arrival of the Arona will certainly add to the excitement as part of our greatest product offensive ever”.

Last year, the company posted the highest operating profits in its history. SEAT’s operating profit reached 56 million euros in the first three months of 2017, 4.1% more than in the same period in the previous year. SEAT Ireland announced that its Q1 sales increased by a significant 16.2% year on year.

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