Co. Tipperary Dairy breeders prepare to compete for €10,000 Prize Fund as Diageo and Glanbia Ireland launch 2017 Baileys Cow

Entry is now open for local dairy breeders to represent Co. Tipperary and compete in the most prestigious, annual dairy livestock contest in Ireland. Fondly known as the ‘All Ireland for dairy cows’, the Diageo Baileys Champion Dairy Cow competition is sponsored by Diageo and its cream supplier Glanbia Ireland and takes place on 23rd August at the Virginia Show Co. Cavan. It carries a prize fund of over 10,000 Euros. Cash prizes are available across all categories including a new Junior Cow category for cows in their second calf.

Co. Tipperary Dairy breeders prepare to compete for €10,000 Prize Fund as Diageo and Glanbia Ireland launch 2017 Baileys Cow

Pictured at the launch of the 2017 Diageo Baileys Champion Cow Competition which takes place at the Virginia Show, Co.Cavan on 23rd August are from left: Kathleen Watson, President IHFA; Robert Murphy head of Baileys Operations Diageo Baileys Global Supply; Martin Tynan General Manager, Glanbia Ireland Virginia; Mary Gaynor Virginia Show Secretary and holding the cow Brendan Smyth, Competition Director

The top place of Overall Champion attracts a €2,500 prize; followed by €1,000 and €500 for Reserve Champion and Honourable Mention respectively. Cash prizes will also be awarded for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow and Best Junior Cow. The popular Best-Heifer-in-Milk category carries a fund of €1,700 with 1stplace worth €500.

Diageo Ireland’s Head of Corporate & Trade Communications, Hazel Chu said that the event “would once again shine a spotlight on the quality of dairy breeding excellenceacross the island.”

The prizes for EBI and Best Protein emphasise the most profitable factors for both breeding dairy herd replacements and milk production. Martin Tynan General Manager of Glanbia Ireland Virginia explained. “The Diageo Baileys Champion Cow rewards breeders that combine good conformation in their animals with milk production capability. To be eligible for entry, the cow must first have produced 500kgs of butterfat and protein in a 305-day lactation. Having a cow placed at ‘the Baileys’ is therefore a great endorsement of any herd.”

Entry forms are available by calling Brendan Smyth ++ 353 (0)87 2560952, or by visiting the Virginia Show website Follow the conversation on Twitter @BaileysCow  #DiageoBaileysCow. Find us on Facebook at Baileys-Champion-Dairy-Cow


About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.


About Glanbia Ireland:Glanbia Ireland is a world class, ambitious, integrated agri-food business, with a diverse portfolio of quality ingredients, leading consumer and agri brands with the proven talent to succeed in the global market.
Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. Established in July 2017, it combines Glanbia Ingredients Ireland, Glanbia Consumer Products and Glanbia Agribusiness.
Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Premier Milk, Wexford,<> and GAIN Animal Nutrition. It processes a 2.4 billion litre milk pool from 21 counties and exports high quality dairy and agri ingredients as well as branded products to over 60 countries. Since 1974, it has been the exclusive supplier of cream to Diageo, a key ingredient in the production of the world famous Baileys Irish Cream Liqueur.
With annual revenue of €1.5 billion, Glanbia Ireland has 11 processing plants, 53 agri branches and over 1,800 employees.


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