Daybreak Clerihan Wins Best Off Licence

Daybreak Clerihan, in the Village Centre, Clonmel, has won the ‘Best Off Licence’ category at the annual Daybreak Store of the Year Awards. The awards which took place recently at the Lyrath Hotel in Kilkenny recognise retail excellence across Daybreak stores nationwide.


Throughout the competition a series of mystery shopper audits are conducted on store standards and stores are assessed against the relevant judging criteria. Daybreak Clerihan is owned by Dean and Triona Hand and employs 12 people.

Daybreak Clerihan Wins Best Off Licence

(Clerihan: Paul Kerrigan, Triona and Dean Hand, Noel Keeley

Daybreak is Ireland’s fastest growing convenience group with 200 stores nationwide. All stores are independently owned by local retailers ensuring that each store can respond to the everyday needs of their local community.

Paul Kerrigan, Musgrave MarketPlace Director, Musgrave Wholesale Partners said: “These awards recognise and reward excellence across our retail network and I would like to congratulate Dean, Triona and the team at Daybreak Clerihan on their deserved win. At Daybreak, we are passionate about providing an excellent and convenient customer experience and all our winners embody what our brand is all about.”


Commenting on the win Dean Hand from Daybreak Clerihan said “We are delighted to have won the best off licence category at these awards. At Daybreak Clerihan we have put a lot of time and effort in to ensuring we have a good selection of wines, spirits and beers for our customers to choose from. This award is testament to all the hard work that our team put in throughout the year as it’s always a huge team effort at our store. I would also like to sincerely thank our loyal customers who continue to support us.”


At its annual awards, Daybreak also announced that it will partner with the Irish Heart Foundation (IHF) in 2016 to raise much needed funds for the invaluable work of the charity. In Ireland more people now die from heart-related illnesses than from cancer, road deaths and suicide combined.


Speaking about the partnership, Paul Kerrigan, Musgrave MarketPlace Director, Musgrave Wholesale Partners said:“We’re working with the Irish Heart Foundation to build an engaging and interesting programme for staff and customers to be part of next year. We believe that all funds raised will make a strong impact on families affected by heart illnesses. Daybreak will launch this initiative nationwide by supporting the Irish Heart Foundation’s Happy Heart Pins fundraising appeal next year with lots of in store and online activities.”

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