Clonmel Author Celebrating What Truly Matters

Celebrating What Truly Matters Powers Irish Whiskey Short Story Collection
in aid of the Irish Hospice Foundation
Powers Irish Whiskey is Celebrating What Truly Matters with the launch of its second anthology
of short stories of the same name in aid of the Irish Hospice Foundation. A compilation of over 50
short stories, penned by writers from across the country, Celebrating What Truly Matters Powers
Irish Whiskey Short Story Collection features a contribution from Tadhg O’Regan from Clonmel, ’The
Good Life’ was selected for inclusion from thousands of submissions for this special book. ‘The Good
Life’ tells of a young Irish emigrant in Australia, a snapshot of the circumstances that brought him toparadise in search of the good life and the realisation that what really matters is 10,000 miles away. The anthology covers an array of subjects from love lost and won, ties that bond, mellower moments in time and the warmth of family and friendships. All reflect on a common theme, Celebrating What Truly Matters, inspired by a hugely popular campaign for Powers which ran in the 1980s based on
conversations and short stories.
As one of the great Irish brands, with a bottle pride of place in every Irish home, Powers has traditionally been the accompanying toast to mark all of life’s occasions, from the seemingly small to the highly significant. Building on this heritage and against a backdrop of the great sociological changes that have swept the country, Powers wished to champion these moments and to create a forum for the Ireland and the Irish of today to express and celebrate what truly matters to them. That forum was a nationwide competition which ran in the Irish Times Magazine in Spring 2012.
Capturing the imagination of its readers, the competition generated a huge response, with over
4,000 entries from which the best were chosen to feature in this unique book.
As an initiative for charity, the collection is even more special having garnered the support of two
much loved Irish authors, Sheila O’Flanagan, ambassador to the project, and master storyteller,
the late, great Maeve Binchy. In her introduction to Celebrating What Truly Matters Powers Irish
Whiskey Short Story Collection, Maeve speaks of people’s expectations, hopes and dreams and the
human desire in life to be needed and to know the security of love. “This is a series of snapshots
about what does matter to people. None of them are about financial gain or personal recognition.
These are not tales of triumphing over enemies, of making a killing, getting away with a gamble or
pulling a fast one. They are about local heroes, poignant memories or images frozen in time. What
they have in common is that they are about loving and being loved.” Celebrating What Truly Matters
Powers Irish Whiskey Short Story Collection will be officially launched at a special event in Finnegan’s
Pub, Dalkey.
Speaking about the initiative, Chairman of the Irish Hospice Foundation (IHF), Michael O’Reilly,
said: “As a charity with no core funding from the State, we are reliant on public goodwill to fund
our work. Last year we were very grateful to receive nearly €30,000 from the sales of Celebrating
What Truly Matters Volume 1. We stand to benefit again from Volume 2. The funds raised will be
used to support a range of programmes that strive to ensure that everyone, regardless of their age,
their diagnosis or where they live, have access to the care and support they need when they need it
most. A core feature of hospice care is good communications and listening to people. This book is a
wonderful collection of people’s stories about their life experiences and will bring a lot of enjoyment
to the reader.” Powers Whiskey is funding all aspects of the book production and distribution so
proceeds of the book will go to the Irish Hospice Foundation in support of a range of programmes
including the development of bereavement services, supporting hospice services and developing
palliative care in the community.
Beautifully illustrated throughout, Celebrating What Truly Matters Powers Irish Whiskey Short
Story Collection is available to buy from Easons and Dubray books nationwide, The Old Jameson
Distillery and Midleton Distillery stores and online from and retailing at €9.99.

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