Baileys Champion Cow 2012 Open for Entries from Co Tipperary

The 2012 Baileys® Irish Champion Dairy Cow Competition is now open for entries from Co. Tipperary with a prize fund of €9,000.  All eyes will be on Munster Pedigree Holstein Friesian breeders at the Virginia Show Co. Cavan on the new date of Wednesday, 22 August to see if they can bring the Virginia Milk Products trophy back to the province for a fourth year running by clinching the top title of ‘Baileys Champion Cow’  and a prize cheque for €2,000. €650 will be awarded to the breeder of the ‘Reserve Champion’. Best Heifer in Milk prize fund €1,700. 1st place attracts a prize of €500, 2nd place will be awarded €300, and €200 will go to 3rd place. In addition, €100 will be awarded to entrants from 4th to 10th place inclusively. Trophies will be presented for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow. Last year Sean & Eugene Murphy from Waterfall, Co. Cork scooped the top prize for their cow, Dalevalley OT1 J Lulu and the Kirby’s from Kerry took the trophy back to Munster in the previous two years.

Former Miss Universe Ireland Rozanna Purcell visited the Baileys factory in Dublin recently to help launch the 2012 Baileys Irish Champion Cow Competition, pictured with her from left are: Sean Farrelly, President of the Virginia Show committee; Martin Tynan, General Manager, Glanbia Ingredients Virginia, Alan Quane, Baileys Commercial Director and Kathleen Kelly, President of IHFA

Speaking at the launch held in Dublin recently, Alan Quane, Commercial Director of R&A Bailey & Co, said: “The long-running success of the Baileys Irish Champion Dairy Cow Competition is down to strong partnerships with our cream supplier, Glanbia, and the Holstein Friesian breeders in Ireland as well as with the Virginia Show committee. Spanning almost three decades now, the competition has become part of Baileys Irish heritage. Internationally, it underpins the quality of its primary raw ingredient – fresh Irish dairy cream.”

Martin Tynan, who is General Manager of Glanbia Ingredients Virginia  added, “The Baileys is the most prestigious competition of its kind in Ireland and consistently attracts the finest Holstein Friesian cows. The special awards for Best Protein and EBI emphasis important factors in milk production.”

To enter the competition, cows must first have produced 500kgs of butterfat and protein in a 305 day lactation (except for the heifer in milk awards). A 10% extra weighting is being given to the protein portion of the entry standard.  Entrants are required to complete an entry form and for further details contact Brendan Smyth, Competition Director on ++ 353 (0)87 2560952 or

Baileys is the world’s No 1 selling liqueur brand and the 9th premium spirit brand in the world. It is the Gold Medal record holder for cream liqueurs at the prestigious San Francisco World Spirits Competition. Alongside Diageo’s other iconic Irish drink brands, Guinness and Bushmills, it is a key contributor to the Irish rural economy as the largest buyer of dairy products outside of the dairy co-ops. The vast majority of Diageo’s production in Ireland is for the export market. In 2011, 70% of Guinness and 90% of Baileys was exported. The value to the rural economy of Diageo’s input purchases alone is estimated at €274 million1

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