Tipperary Diaspora to be Targeted in New Business Investment Drive

The Tipperary diaspora around the world are one of the target audiences for a
new business investment drive aimed at highlighting Roscrea as a superb
location to work and live.
To aid the drive, Shannon Development in association with North Tipperary
County Council and Roscrea Chamber of Commerce, have today (Friday 20
April 2012) launched a new investment brochure ‘Roscrea – A great place to
do business’.
Speaking at the launch at the Damer Court Hotel in Roscrea, Dr. Vincent
Cunnane, Chief Executive, Shannon Development said: “The new brochure will
be a key marketing tool to assist in the promotion of Roscrea in Ireland and
overseas. Among the target audiences are the Tipperary diaspora around the
world. We have a strong Ambassadors programme in Tipperary for some years
and copies of the brochure are already on their way to the numerous Tipperary
business people overseas to circulate to their business contacts. For those who
know someone who can shape an investment decision in an overseas company,
The ConnectIreland scheme recently launched by the Government, could
enhance the possibility for towns like Roscrea to attract inward investment and
Irish embassies overseas, IDA Ireland offices and Enterprise Ireland offices are
also being supplied with copies of the brochure to highlight Roscrea to
entrepreneurs and industrialists with an interest in investing in Ireland. The
brochure will assist them in their work as it highlights the strong selling points
including the exceptional quality of life, business-friendly environment, good
broadband infrastructure, and the availability of a nearby prime development site
which is ready for industrialists.
Joe MacGrath, North Tipperary County Manager, said: “Roscrea is a great
location for entrepreneurs to establish their business. The centrality of the town
to most locations in Ireland makes it a very attractive business destination. In
Roscrea we have excellent motorway infrastructure, wonderful leisure centre
facilities and outdoor amenities, and a vibrant business community – all essential
ingredients to attract and sustain further industry.”
The new 20 page full colour investment brochure provides the reader with an
overview of Roscrea, highlighting the highly skilled workforce, top quality
education system and quality of life, as just some of the attributes that may entice
investment to the area. It showcases the unique qualities and characteristics of
the town which will be of interest to companies considering relocating or investing
in the area. The comprehensive brochure covers everything a potential investor might need to know, from compelling reasons why a decision to invest makes
sense, to information on Ireland’s strong pro-business envirnoment.
Speaking at the launch John Guilfoyle, President of Roscrea Chamber of
Commerce said; “We must work together to promote Roscrea as an excellent
home for business. Our greatest strength lies in the diaspora from Roscrea who
hold influential positions in companies all over the world. I would encourage you
to forward the new publication to people in key positions who can shape
investment decisions in the future.”
To facilitate an online marketing campaign the publication is also available online
at www.roscrea.ie/ibrochure

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